Semrush is renowned for its powerful keyword research and competitive analysis features, making it an excellent choice for businesses seeking to gain an edge over their competition. 3. In this comprehensive guide, we will delve into the key differences between Moz and SEMrush, two popular SEO tools in 2023. Features: Target your keywords strategically with metrics like search. Let's examine these differences in detail. The higher companies. The difference in price (around $20 per month) is actually fairly reflective of the difference in these numbers. That said, I wish Surfer’s keyword research tool was more fleshed out. The score range for Moz Keyword Difficulty Score is from 0 to 100, with higher scores indicating higher difficulty. SEMrush’s keyword research explores both organic SEO and paid opportunities. . Ahrefs is an SEO tool that offers features to help you with your keyword research, content marketing strategies, backlink analysis, and others. But, we knew it had a lot of flaws in its scoring system. This information should be accessible very quickly on the site's front page. 16. Semrush offers a 14-day free trial, while Moz offers a 30-day free trial. Let’s recap the details on how to use Semrush for keyword research: Type your keyword in the search bar. The Keywords Everywhere extension is a keyword research tool free , that shows you useful google keyword search volume and cost per click data on multiple websites. Get Keyword Ideas. (aka “Monthly Search Volume”. Relevant keyword ideas with Search volume, Keyword difficulty score and other advanced metrics; A breakdown of some site parts that contribute to better SEO performance, whether its traffic or backlinks data. (think low-competition keywords a. 25 billion+ keyword index. I bought semrush for 1month, and i'm currently on a trial period with MOZ, but they seem to give different results for one same keyword, especialy for the keyword difficulty points. While content can be written for various purposes, ensuring that it has a better outreach and ranks hi. For example, while the entry-level Semrush and Moz plans both give you keyword research reports featuring 10,000 results, Ahrefs’ equivalent limit on its $99 plan is 2,500. 33 per month (when paid annually) where you’ll get the following key features. More about Keyword Difficulty. SEMrush’s also offers a content marketing feature which helps you craft and optimize the. Whats does Ahrefs vs Semrush vs Moz. And that’s the key difference between Moz and Semrush – this tool has a higher learning curve. Keyword difficulty is a score or percent (between 0-100) used by SEO tools to predict how difficult it will be to rank a certain keyword at the top of organic search results. The old Keyword Difficulty tool was one of Moz's most popular (it's still around for another month or so, but will be retired soon in favor of Keyword Explorer). SEMrush has a full Traffic Analysis competitor module, whereas Ahrefs does not. For Keyword Explorer, we invested a lot of energy in upgrading the model. These scores are good for understanding the authority of certain pages. The Moz Keyword Difficulty Tool is free to use. Semrush is an all-in-one suite of 55+ tools and reports that can help you with different aspects of SEO, including keyword research, competitive analysis, keyword rank tracking,. Optimize an organic page for that keyword, or 2. , 50) Indicates high competition and may require significant SEO effort and a strong website. To fully understand how authority scores impact difficulty calculations, you need to know how these different tools calculate authority scores. Average Keyword Difficulty (AKD): AKD is SEMRush’s own calculation of how difficult it will be to rank;. The keyword difficulty is measured between 0 to 100 score. #4. Providing it with a seed keyword, it gives you a list of synonyms and related terms, alongside their volume. Try KWFinder For Free. SEMrush vs. Semrush and Moz both offer a free trial to explore and test their features. This. Summary. Besides this basic keyword data, the tool also provides organic CTR (click-through rate), organic difficulty, and priority score. There’s a lot of overlapping functionality between Ahrefs, SEMrush, and Moz. Therefore, it should be a priority to rank for. Use this metric to compare keywords within your niche and set your expectations. Without research, marketing wouldn’t be as successful as it is today. Keywords Explorer. Both SEMrush and BrightEdge boast of high. The description provided within the tool. You can also compare two different keywords to see if Google perceives them as similar (or not). Hence both are best in the keyword research manager or keyword research list! Keyword Difficulty directly correlates to efforts you must put in to rank in the SERPs. Semrush has a unique approach to keyword research. SECockpit estimates keyword difficulty 82% below the median. Features Comparison. For whatever reason, this list was WAY more accurate than the organic keywords report. It also comes with a Keyword. 4. Authority Score: Authority Score is Semrush’s proprietary metric used to measure the overall quality of the domain. The Semrush Keyword Magic Tool is widely regarded as one of the best keyword research tools on the market. Business: $399. Semrush vs. Semrush Pricing Plans: Semrush offers the following three pricing plans. Some popular options include SEMrush, Ahrefs, Moz Keyword Explorer, and Keyword Tool. However, Keyword Planner does restrict search volume data by lumping keywords together into. Most user-friendly keyword research tool on the market. KWFinder. For best results, checking your domain and page authority with multiple tools can give you a more accurate representation of where your site is relative to other domains !Priority is a special Moz feature that amalgamates all other scores and helps you determine which keywords to use first. Here are the key differences between Semrush and Moz. And it was time to see how their support stacked up. Features: Target your keywords strategically with metrics like search volume and keyword difficulty Moz: Leverages its Keyword Explorer by intertwining volume, difficulty, opportunity, and potential into an easy-to-understand Priority Score, uniquely simplifying the decision-making process. The third school of thought is: "I don't want the best SEO tool for everything; I want a tool that does everything. Ahrefs is More User-Friendly. KD% (Keyword Difficulty): It shows you how hard it would be for a website to rank organically in the Google top 10 for the analyzed keyword. What. g. ) Number of keywords you can track. Ahrefs vs SEMrush – Main Differences. 1. For your keyword research, you get the same data as the other two tools: volume, keyword difficulty, CPC and so on. There’s a free browser toolbar that makes evaluating keyword difficulty faster and easier: The MozBar. check out where Moz stands against Semrush. Most of the solutions provide solid keyword and backlink tools, but when it comes to content planning, Ahrefs destroys the competition. You can use it to better your on-site SEO, fix issues, find new keyword opportunities, create strong backlinks, and even analyze the backlinks and keyword. These tools are widely used by digital marketers and SEO professionals to improve their website's search engine rankings and drive more organic traffic. For instance, SEMrush indicates keyword difficulty (KD) with a percentage score, always with two decimal points. Like those two, Moz includes site ranking and audit tools, keyword research options, and backlink analysis that evaluates a number of different metrics. I have been using Semrush for 8 years and it is the MOST popular SEO toolkit used by over 10 million people worldwide. Even though I have sites with some decent. Keyword Difficulty (KD) is an SEO metric that estimates how hard it would be to rank on the first page of Google for a given keyword. Backlinks Analysis: Moz is more accurate than the rest although. Ahrefs: Best for all-in-one SEO. And it’s expressed on a scale from 0 to 100. Unlike Moz, SEMrush and Ahrefs, Mangools doesn’t have its own link index. Using a similar metric to Moz, Semrush uses the Semrush Authority Score that functions in a holistic way that is similar to other authority metrics. Keyword rank tracking : Keyword difficulty : Keywords updated : Daily : Daily : Tracked keywords amount : 200 : 500 :. . Additionally, it provides valuable insights into organic click. Recently I've been doing some keyword research and what confuses me are the keyword tools Semrush and Moz offer. It is an essential feature for anyone looking to optimize their website’s SEO strategy and improve its organic search rankings. Keyword difficulty (or “competition”) is a metric used to determine how difficult it is rank for a keyword. Step #1: Install The MozBar. The exact keyword difficulty formula that keyword research tools like SEMRush, Google Keyword Planner, Ahrefs, and Moz use to calculate the SEO difficulty scores varies from tool to tool. Helps you evaluate your target terms with keyword difficulty and intent analysis. Study SERPs for the same keyword on different dates to spot any ranking changes. Keyword Rank Tracking: across different search engines and geographical locations. MOZ’s link index is considered to be better and more reliable as compared to others. Our query "dog breeds" returns 96,403 keyword suggestions, compared to 73,035 from SEMRush. Moz’s Keyword Explorer tool calculates keyword difficulty by taking an average of the PA of the top 10 search results. a small learning curve, is easy to understand. Keyword Difficulty, on SEMrush, gives you an estimate of how hard it will be to rank for your keyword from a new page on your website. It offers a complete package to fine-tune your SEO game. 8m: BigCommerce: 386k: 354k: 320k: Canva: 377k: 345k: 385k: Ecwid:. 7. Also, I can't find the description (names?) of all the levels (highly competitive, non-competitive, etc). Organic Research Moz Semrush Keyword Difficulty Score Differences. There are two different sets of competitors you want to research: Your current, actual competitors. . So we will limit this review to these plans only to see which tool offers the maximum value for the same price. Moz Pro is also an all-in-one SEO tool and is commonly considered the third option after SEMRush and Ahrefs. Moz Pro is an SEO tool that is quite similar to SEMrush in terms of its features and can be one of the best SEMrush. The Keyword Difficulty score has been designed to help you estimate how much effort it will take to seize your competitors’ positions in organic search for a particular keyword. Moz offers a similar tool that provides a score on a scale from 0 to 100, indicating the level of competition for a keyword. Use this metric to compare keywords within your niche and set your expectations. Instead, they use the Majestic SEO API. You will see the Organic CTR for a keyword noted in the Explore by Keyword section of Keyword Explorer as well as within your Keyword Lists. It is measured on a scale from 0 to 100, with the latter being. This tool will also show you keyword opportunities, these are your competitor’s top keywords. Semrush tries to make its keyword difficulty score as accurate as possible. Overview of Ahrefs, SEMrush, and Moz. The only downside about Moz is that it falls short of keyword suggestions with an average rate of 1000 keywords per search. Semrush is one of the leading SEO tools in the market used by thousands of industry professionals, and the Keyword Magic tool is one of the top keyword difficulty checkers you’ll ever get your hands on. If somebody came to me with a brand new site and wanted a #1 position for a 70% keyword I would know that there will be an awful lot of work going into it and that a #1 position. On the left-hand side of the page, you can click on keyword suggestions to broaden your range of keywords and choose specifically. Moz offers a similar tool that provides a score on a scale from 0 to 100, indicating the level of competition for a keyword. Keywords Everywhere ( Paid) Free Keyword search volume for 15+ websites like Google Analytics, Google Search Console, Moz, Majestic, YouTube, Amazon & more. As a rule of thumb, any website should be able to target keywords with a difficulty score of 30 or lower. Create an account and enter a broad term. On SEMRush, the keyword difficulty for the keyword “customer success” stands at 74% - which, according to the tool, is hard to rank. Moz's free community account gives you access to 10 queries a month, with each query literally giving you up to 1000 keyword suggestions along with SERP analysis. The overall Keyword Difficulty is based on the LPS scores of all the URLs. This is where things start to get a little murky. Keyword analytics: Provides in-depth keyword analytics including CPC metrics. Although Moz and Semrush are both SEO toolkits Semrush offers even more useful tools when compared to Moz. Thus, it is inevitable that the data will be vastly different. The difference in price (around $20 per month) is actually fairly reflective of the difference in these numbers. The Keyword Difficulty tool reports "Bing Search Volume (Exact Match)" for Local and Global, but nowhere can I see what frequency these numbers are for. Ahrefs is showing 5/100, ubersuggest- 61/100 and Semrush- 31/100. Here’s how the Moz Pro keyword tool looks like; You’ll get keyword data in Moz Pro, involving monthly volume, keyword difficulty, organic CTR, keyword suggestions, and SERP analysis. Anchor text used in the link . Keyword Difficulty (KD) is an SEO metric that estimates how hard it would be to rank on the first page of Google for a given keyword. 1 Moz Keyword Explorer: Uncovering Valuable Keyword Opportunities. But Moz provides a fine difficulty efficiency of keywords. Key Features. Moz would like to know the keywords on which SEMrush is ranking so that it can optimize its own website and defeat them. In a similar vein, the Standard plan offers fewer keywords tracked than the Pro plan. And yes, the difficulty score here still reflects a keyword’s overall competitiveness. AhrefsIt’s necessary to look at a lot of different data to determine if a keyword is relevant, or worth the cost of competing against other sites. Specifically, it lacks a keyword difficulty score. To find low-difficulty keywords for your SEO and content marketing efforts: Use keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs. Free Keyword Generator with up to 150 keyword suggestions; Keyword Difficulty Checker with difficulty score and SERP analysis for the top 10 results. You can think of both Keyword Difficulty and Organic CTR as multipliers. Although the difficulty score won’t reflect the actual keyword competition, it gives you a fairly accurate measure of the competition. How to Install. Mangools’ SEO Extension. And keep in mind that every keyword is different and has a different search volume, keyword difficulty score, and traffic value estimation. The highest score indicates the difficulty and importance of the keyword. Semrush vs Moz: Pros and Cons. Free Keyword Generator with up to 150 keyword suggestions; Keyword Difficulty Checker with difficulty score and SERP analysis for the top 10 results. 1. The different types of SEO keywords are: 1- Market Segment Keywords. Therefore it is critical that KD is as accurate as it can be – this way, you can target the right keywords, better allocate resources, and effectively execute SEO strategies. I don’t build links. Add your top 750 keywords and hit submit. ”. Step 3: Copy and paste keywords into a Keyword Explorer list. These metrics include monthly search volume, keyword difficulty score, CPC, global search volume, and search volume trend graph. SEMrush will give you a percentage score, whereas Moz will provide you with a score of 100. 🎯Ahrefs: Provides keyword difficulty score and search volume. The Moz Keyword Difficulty Tool generates a difficulty score for a keyword, which is based on factors such as search volume, competition, and domain authority. Moz’s pricing ranges from $99 a month to $599 a month. Difficulty is on a scale of 1-100, where 100 is very difficult. The main differences between SEMrush and Moz are: SEMrush allows tracks up to 5 sites and 500 keywords on the base plan, whereas Moz only tracks two sites and 300 keywords;. I don't want to waste my time on difficult keywords. Which Tool is Better – Semrush or Moz (Quick Verdict)Most good SEO keyword research tools include metrics for estimating the ‘SEO ranking difficulty’ of the keyword(s) in question. With Semrush’s Keyword Research tool, you can see: Average monthly search volume of any keyword; Keyword difficulty score, which defines how challenging it could be to rank for a particular keyword; Search intent behind the user’s search for a specific keyword; Average cost-per-click (CPC) of any keyword; Keyword variations of. Moz Pro: Best for multiple-site SEO management. While exploring keyword like “Top mobile under 15000” on Ahrefs, showing Keyword Difficulty around 20 means low competitive but when the same Keyword is. Tags ahrefs, google search console, kwfinder, moz, semrush, seo, tools. we can see that our highest ranking keyword difficulty score for semi-competitive keywords is. That parameter, along with the keyword difficulty value applies to both SEMrush and Moz. Ahrefs – No special discount, but you can get a ~20% discount on an annual subscription. Accuracy of Tools. Here you can find different variations for the keywords you target and gain insight into valuable metrics such as search volume, CPC, or keyword difficulty score for each. 95 when billed monthly or $108. This is where you’ll find keywords. Keyword Magic Tool: SEMrush’s Keyword Magic Tool is a comprehensive keyword research tool allowing users to discover relevant keywords, analyze trends, and identify long-tail and related keywords. Moz Pro gave me an overall keyword difficulty score of 72, but opportunity and. However, the algorithms used to calculate this score are different. com: 70M: 154K: Ubersuggest: moz. Both Moz and SEMrush help you. 3. Long Tail ProCompletely free (but you get more out of it if you use Google Ads) Ahrefs Free SEO Tools. It provides keyword difficulty scores to assess competitiveness. A major difference between SEMrush vs Moz is that Moz gives you ranking data based on Google, Bing and Yahoo's search results, while SEMrush only gives access to Google data. The KWFinder vs SEMrush battle is one that has a different winner depending on your budget and your SEO needs. Know the major difference between Moz and SEMrush and Which one is better for you! Comparing two SEO Tools is not an easy task, For a better comparison, we have to understand these tools better. Find related keywords for your seed topic. Difficulty score takes into account the Page Authority (PA) and Domain Authority (DA) scores of results ranking on the first page of Google for a given query. This plan costs you $108. And SEMRush tells. SEMrush uses a research-based approach to find the best keywords. Google Keyword Planner . Moz Standard, for example, offers only 3 campaigns, while Semrush’s Pro offers 5. Competition score, SEO difficulty, ranking difficulty, etc. Mangools/KWFinder: Best value. Thanks for your help. Using SEMrush I was able to identify a phrase match for. We calculate the Ahrefs KD score by taking a trimmed mean of the number of linking domains to the current top-10 ranking pages and then plotting the result on a logarithmic scale from 0 to 100. Guru: $249. ; Backlink counts are a primary driver of keyword. Morningscore is a 360° SEO tool and a good - and cheaper - alternative to Moz. However, you need a subscription to use it. Apart from that, Moz displays the Priority score for keywords by combining all of the other metrics. Ahrefs updates its keyword tracking only once or twice per week, while SEMrush has a visibility score and updates keywords daily. ”. SEMrush allows you to check Domain Vs Domain metrics. ”. 3. Both Semrush & Moz offers your domain overview tool, where you need to add the URL and get the following results: DA score, Number of backlinks, Keywords the site ranks for, Competing domains, and. If you have a paid subscription to Moz, or even a free trial, the Keyword Difficulty Tool calculates — on a 100-point scale — a difficulty score for each individual keyword phrase you enter. This metric helps marketers evaluate their potential to get to the top of the SERPs when building their master keyword list for their overall SEO strategy. 15 Top Keyword Research Tools. Simply enter a keyword into the search bar and hit “search. Anchor text used in the link . The median CPC across all of the terms that we analyzed was $1. Breadth. The Difference Between Keyword Difficulty vs. com: 70M: 181K:. Rand Fishkin recently answered a question on the Moz forum about what a “good” keyword difficulty score would be. There’s two special personalized metrics we need to discuss. Semrush and Moz. In Semrush, you simply have to add the site address and get the required information. However, on my budget/account level I can only check 400 kw's per day and sometimes that's not enough. With their Keyword Magic Tool, you can enter a seed word and get up to 2 million keyword suggestions. SEMRush considers the top 100 domains ranking for a keyword and analyzes their authority, backlink profiles, and other factors to determine the difficulty score. Semrush also has an enormous keyword database for Google, which gives you all of the ideas that you need for writing tons of articles. It also assesses keyword competitiveness with difficulty scores. Like Semrush, you can filter the results to get specific information related to your keyword. What stands out in this comparison is that both SEO tools, Semrush and Moz, present powerful keyword research capabilities but with distinct. 7. SEMrush themselves have noted this and are working on improving this tool. KD %: Keyword difficulty score, a measure of how hard it will be to rank organically in the top 10 Google results; Add and complete a “Category” column, too. It provides a percentage score indicating the difficulty of ranking for that keyword. To find your target keyword on SEMrush, visit the tool. On the other hand, SEMRush Keyword Difficulty Score ranges from 0 to 100 as well, but the interpretation of the scores may vary slightly between the two tools. Hence both are best in the keyword research manager or keyword research list!Keyword Difficulty directly correlates to efforts you must put in to rank in the SERPs. This may give a keyword list of 100 to 200 keywords which are easy to include in your article. Without research, marketing wouldn’t be as successful as it is today. You can filter out your keyword results in Ahrefs, for example, with KD < 30. 95 when billed monthly or $208. Both the tools are efficient in competitor analysis. We pay a lot of attention to link profile and we take Moz metrics (PA, DA, MR, MT) into account. Now, I am confused which one is good for keyword research. Mangools’ SEO Extension for Google Chrome gives you insights into any webpage, with information on backlinks, on-page SEO elements, and more. Quick SERP Analysis: Keyword Overview and Difficulty. So in this post, let’s talk about both of their. Moz is a popular SEO tool that has a keyword explorer, backlink analysis, and other SEO tools to improve your business website search visibility. Note: Check how Moz’s keyword explorer compares to Semrush’s keyword explorer tool in our Semrush vs Moz comparison. SEMrush and Ahrefs are both paid tools with comprehensive suites of features for keyword research, such as keyword overview, keyword magic tool, keyword gap analysis, keyword difficulty, and. MozBar. SEMrush utilizes a research-based approach for finding the optimal keywords. Its keyword difficulty tool follows an extensive process, using at least 17 different parameters to evaluate the difficulty of a keyword. Step 4: Analyze the resultsMoz Keyword Explorer. SEMrush keyword difficulty is a metric designed to help users assess the level of competition associated with specific keywords. Let’s check out the key aspects of Moz, including its features, advantages, limitations, and pricing. On-Page SEO: Moz and Semrush have equal strength here. Different SEO tools generate keyword difficulty scores based on different metrics. Ahrefs Keyword Explorer. Instead of the traditional method of entering a seed keyword and getting a list of suggestions, Semrush reveals the keywords your competitors are ranking for. 3. 9. SEMrush and Moz are both renowned in the industry for their comprehensive features and valuable insights. So decided to blindly follow SEMrush's keyword difficulty advice for a batch of keywords on my new test blog. Semrush is a portfolio of over 50 tools that help marketers improve their websites' performance in online search. SEMrush and Moz offer keyword analysis when entering a keyword into their 'keyword overview' tools. SEMrush will give you a score of keyword difficulty in percentage while Moz gives in a score out of one hundred. Semrush dashboard also offers a site audit tool that helps users identify technical SEO issues and on-page SEO factors that. Moz debate and determine the tool that better aligns with your SEO needs. 8. It offers a wide range of metrics, including search volume, keyword difficulty, and related keywords. Here are the key differences between Semrush and Moz. g. Additional data points such as the keyword difficulty score and advanced research metrics show users which keywords to target. CPC and the now industry standard keyword difficulty score. The keyword magic tool helps you know the keyword ranking capability through a keyword. keyword difficulty score; sites currently ranking for it; list of related keywords; SEMrush Keyword Magic Tool for Keyword Analysis. I filtered out around 15 keywords having KD of 0/1. We collect premium data from 7 different partners. 1. You can find long-tail keywords by starting broadly with a seed keyword. How Semrush calculates keyword difficulty. Providing it with a seed keyword, it gives you a list of synonyms and related terms, alongside their volume. SEMrush dominates with an overall user/editors rating of 4. k. The differences from one keyword tool to the other call for concern. The more keywords you rank for, the more searches they get each month, and the higher you rank for them, the higher your organic traffic score. In our view, Moz SEMrush is superior in keyword research. Moz: Leverages its Keyword Explorer by intertwining volume, difficulty, opportunity, and potential into an easy-to-understand Priority Score, uniquely simplifying the decision-making process. It's a critical step in the keyword research process. Ahrefs proves once again that it is the best tool for keyword research. The tool will then generate a difficulty score for that keyword, ranging from 1 to 100. 33 per month when billed annually. Which makes it solid for competitor analysis. A feature exclusive to Moz is Page Authority (PA). You want very responsive live chat support. 3. More Free SEO ToolsThe table shows the most important differences between Semrush and Moz. Moz – Yes, a 75% discount. However, while Moz is a very comprehensive SEO platform, Semrush still has it beat in terms of the. Quick verdict Here are the key things you need to know about Ahrefs vs Moz vs Semrush: Ahrefs is the most generous tool when it comes to project limits and rank. 68. Although Moz and Semrush are both SEO toolkits Semrush offers even more useful. The SE Ranking tool provides a keyword difficulty score from 1 to 100, which is based on off-page and on-page SEO factors. The idea is the same, the higher the number, the harder it. I attract links naturally, but I don’t build them. WordStream’s free keyword tool is quick and easy to use. Why keyword difficulty is important for me. The keyword difficulty score is a percentage from 0 to 100, and the higher the percentage, the more difficult Semrush predicts it would be to rank for. With Ahrefs and Moz, a domain’s authority score is calculated mainly on the basis of backlinks pointing to it, but Semrush factors in backlinks, site. I recommend stacking Semrush’s and Ahrefs‘ keyword difficulty metrics to get a strong high-level overview of the competition. I’ve seen lots of smaller tools try to build their own link index. 95) List of Moz features: Try Moz Pro FREE for 30 days (Worth $99) Major. LinkMiner is Mangools’ backlink checker. On the other hand, SEMRush Keyword Difficulty Score ranges from 0 to 100 as well, but the interpretation of the scores may vary slightly between the two tools. Using SEMrush I was able to identify a phrase match for. You might want to name the list something like "Keyword Difficulty Average" to remember its purpose. SEMrush offers the score with decimal points, and Moz offers the score as a whole number. The SEMrush Keyword Difficulty Tool is a paid tool that you can use to determine how hard it would be to rank your target keyword in Google. It is important to research and compare different options to find the best fit for your. MozBar is a Chrome extension for SEO by Moz that allows you to get instant SEO insights about different websites or search engine result pages (SERPs) without leaving your web browser. Organic CTR (Click-Through-Rate) in Keyword Explorer helps you identify keywords with click-hogging SERP features like ads, news, knowledge graphs, and so on. Breadth. Keyword difficulty is an SEO Concept to predict the ranking difficulty for a certain search term phrase. However, when many SEO professionals use the term “keyword difficulty,” they’re referring to the broader concept of. The best free services also offer relevant keyword suggestions that match your audience. SEMrush: Feature Comparison. In contrast, the SEMrush Difficulty Score is based on the number of backlinks that a page has. CPC (Cost per Click) lets you know the average price advertisers are willing to pay for click, which often indicates searcher intent. Ahrefs, a powerful all-in-one SEO toolkit with a free 7 day trial, is.